Strategic planning

Strategic Planning.

A successful Sales-Ready Website must begin with a solid foundation built upon a robust understanding of your end-users. By conducting thorough research, we ensure your website’s information architecture is aligned to the goals and pain points of your target personas. Once we’ve established the information architecture of your website, New Breed’s strategists will work with your team to determine a content strategy that will actively guide buyer personas through their buying journeys and increase conversions

Design prototypes

Design Prototypes.

Building off the collaboratively designed wireframes, we will produce a series of high-fidelity mockups that incorporate the user interface and conversion points to fully illustrate how your live website will look and function.

Content development

Content Development.

The heart of any inbound marketing strategy is content. With persona-driven keyword insights from our search team, our content team will take on the voice and tone of your company to create website content that attracts the right visitors and prompts conversion.

Module development

Module Development.

With design complete, our developers will code the fully-responsive, custom page templates and modules using standard coding practices to ensure clean, efficient and compatible websites. A rigorous QA phase follows to guarantee pixel-perfect rendering for all viewports and device types.

Website Launch

Website Launch.

Our team will manage a seamless launch to bring your new site live. We will perform a post-launch QA to ensure full functionality across browsers and devices. Finally, our experts create a video training library so your team is fully enabled to manage your new online presence.